Ahead of the market
In the sixties, the German automotive industry is again on the upswing; in line with the American trend, the demand for more comfort and safety is also growing in Europe. In 1956, Brose presents to automotive experts the “electrically driven window regulator” available as an upgrade. In 1962, the company begins series production of the power window regulator for the European market.
The BMW Coupé 3200 CS is the first vehicle to be equipped with this product.
Tailor-made seat technology
At the beginning of the sixties, Max Brose focuses on another future-oriented business segment: seat adjuster technology. In 1968, Brose starts producing seat recliners for adjusting backrests.
First customers include BMW and Mercedes. Within a few years, this new business segment will develop into the company’s second mainstay.
Founder Max Brose guides the company through two world wars and building up an economically stable, technologically successful enterprise.
When Max Brose dies on April 11, 1968, at the age of 84, he leaves behind an impressive legacy: the company has nearly 1000 employees and is generating turnover of 35 million DM. His daughter Gisela, who joined the company in 1939, continues to run the business for another three years, before transferring the management of the company to her nephew, Michael Stoschek.
Responsibility in young years
The seventies are a decade of upheaval and new organization for the company, setting the course for the future. This is triggered off by the second generation change in the company’s history: When Michael Stoschek takes over in October 1971 at the age of 23, the company has around 1000 employees and is generating turnover of 55 million DM. Over the next three and a half decades, he is confronted by the energy crises of the sixties and eighties; he also has to face the greatest challenge of increasing globalization.
The individual seat adjustments
Brose is the first producer in Europe to develop and manufacture power seat adjusters. Beginning in 1979, Mercedes opts for this future-oriented innovation, equipping the S Class with these products. Electromechanics enable the height, length and tilt adjustment of the seat. Later the product scope will be extended to include backrest and headrest adjustments. Other customers include Alfa Romeo, Audi, BMW, Fiat, Ford, Jaguar, Saab and Volvo.
Comfort and safety
Brose’s development of the world’s first electronic control-unit for power window regulators in 1986 paved the way for moving into the field of mechatronics: apart from its express up and central closing/opening comfort functions, the electronic “anti-trap feature” has sensors to detect obstacles, allowing the closing window to stop and reverse.
Today, this technology has become a worldwide standard.
The key to success
With its modular vehicle door, Brose ventures into new territory in terms of technology and logistics; the concept is first used in the Audi 80 Coupé in 1987. Brose proceeds not only to develop and produce the most important door components, but also to integrate them into a complete system using sophisticated logistics to ensure that the pre-tested products are ready on schedule for installation at the car manufacturer’s assembly line. Once again, Brose plays a pioneering role in the market.
The markets are growing together; supply and demand know no geographic boundaries. Anyone who wants to be successful in the automotive business has to operate internationally.
At the end of the eighties, Brose establishes its first two foreign production sites in England and Spain.
In 1993, the first manufacturing facility on the American continent comes into operation in Querétaro/Mexico. In the following years, sales and engineering offices are set up in Detroit, Tokyo and Paris.
When Brose's manufacturing capacities in Germany reach their limits, the shareholders decide to set up another production site. Established in 1997, the plant in Meerane/Saxony is the first location for producing and supplying door systems sequenced to the car manufacturer’s production schedule and delivered directly to its assembly line. This location is to become a pioneer in the years ahead for all subsequent JIS plants of the Brose Group in Germany and abroad.