This external link is not available in presentation mode.

To the top
Menu

Bamberg

Virtual reality in product development saves time, costs and resources

product development, virtual reality, products, customers

Eike Fröhlich is product developer at Brose. He is convinced of the advantages that virtual reality offers in product development.

Bamberg, 2024-12-09

Product developers at Brose rely on virtual reality. One of them is Eike Fröhlich, who is enthusiastic about the benefits of the technology: We receive a large number of product samples without having to produce physical models. This saves time, costs and resources.

The product developer regularly immerses himself in a virtual world and analyzes prototypes on a vehicle model. For example, he simulates different variants of door controls or identifies possible improvements. You can see exactly how this works in the video:

Activate video service?

Only by clicking on this button is data exchanged with the video provider BrightCove. You can find more information about this in the:data security policy

If required, the images that Eike Fröhlich receives via his VR glasses can be transferred in parallel to a smartphone, tablet or PC. This allows our customers to test new solutions much faster and more cost-effectively than before. Virtual product development therefore also offers significant advantages for automotive manufacturers and is therefore playing an increasingly important role.

Here you can see which established products Brose is already offering.