An exchange that transcends all borders
Whether music, painting, literature, architecture or other forms of creative expression: culture moves and connects people across all borders. It creates and strengthens core values such as tolerance and humanity. Alongside talent and skill, it demands from artists extraordinary passion, ambition and dedication. All of these traits and motivating factors can also be found in the Brose canon of values. This is why we have been involved in international cultural sponsoring for many years. At the same time, supporting local projects helps increase the appeal of the regions surrounding our locations.
Since 2005 Brose has supported "The Bamberg Symphony" – Bavarian State Philharmonic that celebrates its 75th anniversary in 2020. What we are most passionate about is introducing young people to classical music. With our support symphony concerts are hosted for students at discounted rates twice a year. We also support the “Mahler Competition” – one of the world’s foremost events for talented young conductors, which takes place every four years. 336 young musicians from a total of 54 countries entered in 2020, of which 12 were invited to Bamberg.
Cultural and sporting event in one
Bamberg’s old town center has been a World Heritage Site since 1993. The Bamberg World Heritage Run is designed to bring this message closer to people. It builds a bridge between culture and sport enthusiasts from around the world. Every two years around 12,000 athletes from all age groups and 40,000 spectators meet to take part in an all-day event featuring sport, entertainment and culture. Routes of different lengths take runners past many of the city’s most beautiful sights. Brose has supported the event its beginning in 2003 as the title sponsor of the 10.9 kilometer run. 2019 Brose formed the strongest participating team with 257 employees.
Distinguished classical weeks
Since 1922 Würzburg has spent an entire month each summer celebrating the musical genius of Wolfgang Amadeus Mozart. The Mozart Festival features numerous concerts, including the highlight of the event – a performance in the Würzburg Residence Park – and attracts visitors from Germany and around the world each year. Every year around 25,000 guests visit the event’s 60 performances on over 20 locations and enjoy cultural diversity and international classics. We have been patrons of the Mozart Festival since Brose acquired the Würzburg electric motor plant in 2008.
Historic architecture and contemporary culture
Founded by Duke Ernst I of Saxony-Coburg, the Coburg State Theater is unusual for a city of this size and has been a cultural institution for three performing arts – opera, theater and dance – since 1827. With our support, the State Theater is able to engage leading artists and to realize outstanding productions. In the 2019/2020 season, the demanding performance of Wagner’s opera "Rheingold" has been be realized. Our aim is to help promote young and international artists in Coburg as well as to increase the appeal of the location by expanding its cultural offerings.
World Heritage Site and landmark
St. Michael’s Monastery has been a landmark in Bamberg’s old town center for a thousand years. It is as old as the convent of the same name and has been a World Heritage Site since 1993. Michael Stoschek, who chaired the board of trustees of Bamberg’s World Cultural Heritage Trust until December 2016, is spearheading the urgently required refurbishment efforts. The proceeds from a benefit concert he organized in 2013 played a key role in restoring the renowned “Himmelsgarten” (Garden of Heaven) ceiling fresco. An appearance by world famous piano virtuoso Lang Lang at the Bamberg Brose Arena on 31 March 2016 delighted classical music enthusiasts. The proceeds of 427.000 € went completely towards this project.
A bastion of culture
Efforts to restore the 12th century Castell de Penyafort located close to our Spanish location near Barcelona have been underway since 2002. We have helped support this important work since 2009. The castle was pillaged and burned during the Spanish Civil War and its varied history is an official part of Catalan national heritage. It has now become a center for cultural encounters and is used for concerts and other events. After the renovation of the castle hall in 2016, the roof was completely rebuilt with a traditional wood construction in 2018. In 2019, small murals were found, which should show the legend of the Patron Saint of Ramon Penyafort. In 2020 our funds are used to preserve and reconstruct this valuable discovery.
World-class, inside and out
The opera house in Gothenburg Harbor bears a striking resemblance to a ship – and with good reason: the futuristic architecture of the structure built in 1994 quickly made it a new landmark in the Swedish metropolis. The Brose location in Gothenburg has also been one of the opera’s sponsors since 2009. The opera’s three-part program is world-renowned. In 2019/2020 the opera realized performances of the Walküre, La bohème, Tosca and Carmen.