In the course of further expansion, Brose develops a standardized corporate design to be implemented at facilities worldwide. Openness and transparency are company principles which apply to leading and working together; they are equally reflected in the architecture of the buildings.
The Brose Arbeitswelt
Employees at all locations work in an almost identical environment in line with the same organizational models, subsequently saving costs in administration and development as well as increasing the efficiency and motivation of the employees.
Systematic closure technology
Brose latch modules combine the door latch, inside handle and all mechanical and power connections into one sub-assembly, resulting in less effort when opening and less noise when closing the door as well as improved anti-theft protection. Delivery as a pre-tested unit shortens installation time at the car
manufacturer’s assembly line.
Through the acquisition of the closure system business from Bosch in 2002, Brose again extends its competence in the vehicle door.
Competitiveness in a global market
The competitive edge gained by Brose through its innovative capabilities, high quality and efficient project management has to be enhanced in this era of globalization, particularly in the high-wage country of Germany, by achieving even greater cost effectiveness: whether in the further development of products, global sourcing, personnel costs or in the constant optimization of manufacturing processes.
Change in leadership
When Michael Stoschek hands over the CEO post - after more than 34 years at the helm - to Jürgen Otto in 2005, the company closes on its most successful year ever: Brose generates a turnover of 2.2 billion euros and approx. 8,900 employees work at 37 locations in 19 countries.
The appointment of Jürgen Otto, who has 15 years of experience in various managerial functions at the company, means that, for the first time ever, there is a non-family member running the company; nevertheless it still underscores the continuity and long-term perspective of the Brose Group.
Focus on weight reduction
Over the decades, Brose’s consistent lightweight design has contributed toward optimizing vehicle weight and reducing CO² emissions. By using alternative materials like plastic or high-strength steel coupled with a high degree of component integration, Brose reduces the weight of today’s vehicles by several kilograms: one such example is the plastic door system with integrated window regulator guide rails.
New business segment
Millions of car drivers all over the world benefit from Brose technology in body and interiors. Every third vehicle produced worldwide is equipped with at least one Brose product. In 2008, Brose adds electric drives for window regulators, sunroofs and seatbelt retractors to its product range. Moreover, Brose drives control electronic braking systems such as ABS, the electric parking brake, the automated manual transmission or the electric steering system. They also regulate heating and ventilation blowers, ensuring efficient engine cooling.
In 2008, the corporate group numbers more than 15,000 employees at 50 locations. For the first time, its business volume reaches 3.1 billion euros. The Brose Group now ranks fifth among family-owned automotive suppliers. The aim is to maintain a top market position with regard to technology, quality and service in the future, too.
Focus on Asia
Success in the growing automotive region of Asia requires a local presence.
In November 2009, ten years after its first joint venture, Brose joins forces with its joint venture partner Shanghai STEC Transportation Electric Company Ltd. and opens a plant for window regulators, seat systems and door systems in Shanghai employing 280 people. It supplies Shanghai Volkswagen, Changan Ford Motor Company and Shanghai GM.
In December 2009, Brose and Delloyd Electronics (M) SDN.BHD open Brose Delloyd Automotive Co., Ltd., a joint venture company in Thailand, to produce and market window regulators and door systems for the South-East Asian market.
An award-winning company
Brose Kids Club, which opened in December 2009, starts operating in Coburg in 2010. The education and childcare facility looks after children of school age until 6 p.m. and in the school holidays.
Berufundfamilie GmbH, a company belonging to the Hertie Foundation, awards Brose “family-friendly business” status in June 2010 for its concepts that enable employees to combine work and family – including the new Brose Kids Club.
On July 29, 2010, Michael Stoschek receives the Bavarian Order of Merit, which is presented to Germany’s most successful and widely recognized entrepreneurs.
Expansion of Asian operations
Brose announces further expansion plans for Asia at Auto Shanghai in April 2011. Sales in this region increased by 70 percent in 2010.
In 2011, Brose localizes R&D capabilities in China and builds a new administrative building in Shanghai. The foundation stone is laid for another plant in Chongqing. This means Brose now has five locations in China.
Brose enters the South Korean market at the beginning of 2011 through a joint venture company: Mando-Brose Corporation. Brose supplies electric motors for Mando’s steering, braking and chassis systems.
In February 2011, Brose opens a plant for window regulators and seat height adjusters in Pune (India).
Continuing along the chosen path
Brose receives another award for its family-friendly business philosophy: in May 2012, its Brose Kids Club wins the innovation prize in the Erfolgsfaktor Familie competition, which is supported by the German government. The award was presented by the German Chancellor, Angela Merkel.
In autumn 2012, the new Brose production site in Beijing opens its doors. It is Brose’s second just-in-sequence (JiS) plant for door systems in China and Brose’s seventh location in China. The whole process, from the arrival of an order to delivery of the ready-to-fit product at the Beijing Benz Automotive plant 8 km away, takes 300 minutes.
Successes in North America
Germany’s dual-track training system is gaining global recognition. Brose supports its introduction in the US state of Michigan – thereby securing future skilled employees for its four US locations.
In April 2013, Brose receives the Pace Award for the first time – the most highly sought-after and prestigious prize in the US automotive supply industry. The judges were particularly impressed with the sensor for hands-free opening of liftgates.
New locations, new activities
New facilities in South Africa (JiS seat systems) and Bremen (JiS door systems) expand Brose’s production capacity. Because of the increasing electrification and digitization of vehicles, Brose invests in a modern, fully accredited test center in Würzburg to measure electromagnetic compatibility.
The foundation stone for the new administrative building in Bamberg is laid in July 2014 – an important investment in the future.
Another equally forward-looking development, Brose’s first electric e-bike motor, impresses the experts and goes into series production in autumn 2014 in collaboration with bicycle manufacturer Rotwild.